8/3/2023 0 Comments Favorite text fonts![]() ![]() Should you use HTML or plain text emails? Keep your brand aesthetics in mind while choosing your email template color scheme.ĥ. Thinking about the background color is crucial to ensure readers don’t have trouble reading your content. ![]() Is your email marketing campaign something exciting and fun? Or does it have a more authoritative and formal tone? It would help if you considered all of this before choosing your font style.Īre you looking to keep your email template uniform or a tad dramatic? As per the best design practices, you should not use over 2 or 3 fonts to avoid confusion and going way overboard. What type of message are you trying to spread? Font choice majorly represents your brand voice and can create or ruin your first impression with your audience.Ģ. Why should we care to use the best fonts in email?įont size, style, and type can make a significant difference in how you promote your brand and spread your message via email. Things to Consider Before Choosing Your Fontīefore choosing your email font, you should answer a few things first.ġ. Hence, use it wisely in your email template. Perfect for logos & headings, it’s not suitable for the body of your email. Helvetica is a San Serif font famous for its modern and bold style. Helvetica is another one on the list that gives a solid competition to other email fonts. This font style is typically perceived as formal and authoritative and is an excellent choice for long email content due to its wide-spaced letters and well-defined serifs. Lato is famous for its simplicity and welcoming font style.ĭeveloped by Microsoft, Georgia is from the Serif family, commonly used in magazines and newspapers. These fonts have well-rounded letters, giving a natural appearance to the font style. Lato is one of the best fonts for email design and perfect for lengthy and complicated text paragraphs. This font style features ten different font types - it is easily readable, appears friendly, simple, and minimalistic. With over 11 trillion views, Open Sans was designed mainly for digital content. Open Sans is a part of the San Serif family that has recently witnessed tremendous growth. This font style can be majorly used for headings due to its narrow letters. Times New Roman is famous for its traditional, classy, and authoritative style. They are considered formal, old school, reliable, and traditional fonts, ideal for headings and bigger-sized text-for example, WeWork.Ĭreated by Times Newspaper, this Serif font is evergreen. Serif is easily recognized due to the decorative strokes after every letter. For example, Spotify uses San Serif font in its logo. Many consider San Serif the most suitable font for an email copy than its counterparts. San Serif appears as modern, humanistic, and clean. Today, there are over 200k fonts available, and most of them are categorized into four font families based on similar designs. And your brand can maintain its persona and value through the fonts you use. Like colors, fonts have personality attributes as well. Fonts can affect the overall look of your email. 70 percent of viewers will delete an email within 3 secs if it’s not formatted correctly. The fonts you pick can make or break your campaign’s marketing success. Your font can match a specific theme, set a perfect tone for your brand’s personality, and capture your audience. Font style and size can make a huge difference in how the audience will perceive your brand. Do Email Fonts Really Matter A Lot?įonts come in various sizes, styles, shapes, and spaces, which can impact your reader significantly. People spend around 13 seconds reading an email, and if your fonts are not readable, your potential customers might get frustrated, which is something you don’t want. Email-friendly fonts make it easier for viewers to read what you have to say, likely getting more conversions. Presenting your email marketing campaign in a captivating way is what hooks them to your brand and to read your email.įonts are one of the critical ingredients of your design elements that must go right. Reaching your target audience long after they’ve visited your website is essential to keep them coming back. Most businesses have embraced what email marketing offers, and they have adopted it full-fledged by catering to consumers’ needs while promoting the latest products and services. And not just the right font-weight, height, color, spacing, lining, and width everything matters. ![]() Choosing the right fonts is crucial for any digital marketing campaign, and it’s one of the most important things to consider when designing your email template as well. ![]()
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